Improving farmed fish welfare across Southeast Asia

We're piloting an improved ice slurry slaughter method in the Philippines — better welfare for fish, better product for farmers and consumers.

The problem

Over 70 billion fish are farmed worldwide for human consumption every year — and their welfare is generally neglected. Around 90% of these fish are farmed in Asia, where welfare standards and humane slaughter practices are still rare.

Where we work

Philippines — our biggest current project

We are piloting an improved ice slurry slaughter method with milkfish and tilapia producers, reducing suffering at the point of slaughter while improving product quality.

The Ice Slurry Project →

Vietnam — scoped, next in line

Our 64-page scoping report on the farmed pangasius industry lays the foundation for future interventions in one of the world's largest fish-producing countries.

Read the research →

How we work

1. Identify

Field research to find the most cost-effective welfare interventions.

2. Pilot

Test interventions with producers on the ground, measuring welfare and commercial outcomes.

3. Scale

Spread what works across the industry to reach millions of fish.

Stay in touch

Get occasional updates on our work.

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