Philippines — our biggest current project
We are piloting an improved ice slurry slaughter method with milkfish and tilapia producers, reducing suffering at the point of slaughter while improving product quality.
The Ice Slurry ProjectImproving farmed fish welfare across Southeast Asia
We're piloting an improved ice slurry slaughter method in the Philippines — better welfare for fish, better product for farmers and consumers.
The problem
Over 70 billion fish are farmed worldwide for human consumption every year — and their welfare is generally neglected. Around 90% of these fish are farmed in Asia, where welfare standards and humane slaughter practices are still rare.
Why we exist
Our work
Vietnam — scoped, next in line
Our scoping report on the farmed pangasius industry lays the foundation for future interventions in one of the world's largest fish-producing countries.
All our workHow we work
1. Identify
Field research to find the most cost-effective welfare interventions.
2. Pilot
Test interventions with producers on the ground, measuring welfare and commercial outcomes.
3. Scale
Spread what works across the industry to reach millions of fish.
Welfare improvements are a win-win: less suffering for fish, better product quality for farmers and consumers.
More about usResearch
Our work is grounded in our own field research across Southeast Asia.
Philippines Scoping Report
Milkfish & tilapia — 20 farms interviewed across the country's major hubs.
Vietnam Scoping Report
Pangasius — field visits to farms and processing facilities in the Mekong Delta.
Latest update
Placeholder: our first update
2 July 2026
A temporary placeholder post — replace this with Scale Welfare's first real update.
Stay in touch
Get occasional updates on our work, or reach out directly.